Is Building a Website with HubSpot Right For Your Business? (+Steps & Tips)

HubSpot is an integrated suite of marketing, sales, and customer service tools. The platform combines CMS capabilities with tools for other business processes, all tied together in an integrated platform. Beyond website hosting, it provides analytics, automation, and customer relationship management features.

What types of businesses tend to be HubSpot's best-fit customers? Small and mid-sized businesses benefit from HubSpot's scalable pricing and comprehensive toolset. The workflows and automation tools HubSpot offers can help startups, scaleups, and SMBs compete with their market-leading competition without the same resources. 

B2B companies leverage HubSpot's lead tracking, account-based marketing tools, and sales pipeline management. The platform is also great for nurturing complex sales cycles and managing ongoing business relationships.

HubSpot is far from the only platform out there, though. So, what happens if you don’t weigh your options carefully and select the wrong platform to build your website? Choosing the wrong website platform can result in:

• Increased operational costs from piecing together multiple solutions
• Limited scalability as business needs evolve
• Reduced marketing effectiveness due to fragmented data
• Technical debt from inadequate integration capabilities
• Lost opportunities from poor lead tracking and engagement

Related Read: The Top 14 HubSpot Competitors and Alternatives

The right platform choice should align with your business model, growth trajectory, and technical requirements. When you nail your choice the first time, you can avoid costly migrations later.

Bearing this foundation in mind, let’s explore some of the benefits you might see when building a website with HubSpot. 

Benefit #1: Streamline Operations with an All-in-One Platform

The first key benefit you can enjoy from working with HubSpot is unification. Hubspot joins your marketing, sales, and service operations in a single platform. With HubSpot, your team can see complete customer histories, interaction data, and performance metrics without switching tools. 

You can also use HubSpot for built-in reporting and analytics to track your insights across all customer touchpoints. Track website engagement, marketing campaign performance, and sales activities in centralized dashboards. With this comprehensive view, you and your team can make data-driven decisions faster.

Consolidating multiple tools into HubSpot's integrated platform reduces costs and complexity. It eliminates redundant subscriptions while improving data consistency and team collaboration. The unified system also speeds up onboarding, as teams only need to learn one platform.

Benefit #2: Get a Custom-Built Environment Designed For Your Team

Another benefit of HubSpot is its customizability. Instead of getting a cookie-cutter solution and bending your processes to fit the limitations of the system, with HubSpot, you can create tailored implementations and workflows that fit your business.

Related Read: The Ultimate HubSpot Implementation Checklist

Custom automation is critical to growing your business because it minimizes the time and resources you waste on manual tasks. From lead routing to deal updates, automated workflows keep teams focused on high-value activities. Integration with existing tools maintains operational continuity while improving efficiency.

Custom-built HubSpot environments aren’t the easiest to implement on your own, however. The good news is that you can work with a HubSpot partner to analyze your existing processes and create a tailored implementation that works for you. 

The right partner will map your current workflows, identify inefficiencies, and design automated solutions that match your team's needs. This customization helps ensure that HubSpot boosts your efficiency rather than sending your operations scrambling.  

Benefit #3: Grow Your Business with Scalable Infrastructure

Finally, HubSpot is an incredible option for startups and scaling businesses because its architecture is designed to support business growth. You can start small and add Hubs or features as you grow without changing platforms.

Built-in tools like smart content and personalization features can help you grow with your audience segments over time. You can also use CMS Hub's advanced features to build upon your customer journey and create a killer content strategy as your brand grows. 

The flexible database architecture is also critical to scaling. HubSpot can accommodate growing contact lists and custom property needs over time. You can add new properties, modify your workflows, and customize your segments without investing in new tools. 

HubSpot’s Enterprise features ensure security and compliance at scale. Role-based permissions, audit logs, and compliance tools support expansion into regulated markets. The platform's robust API architecture enables advanced integrations as your tech needs evolve.

With these benefits in mind, you might be thinking HubSpot is the best fit for your business! Let’s dive into the simple step-by-step process you can use to get yourself set up for success with your HubSpot website build. 

Step #1: Choose Your HubSpot Plan

First up, you need to choose the HubSpot plan you want for your business. Let’s take a look at the different tiers and what they offer:

1. HubSpot Starter: Starting at $50 per month, HubSpot Starter offers essential marketing tools. This tier includes fundamental features like email marketing, contact management, forms, and landing pages with basic reporting capabilities.
2. HubSpot Professional: At $890 a month, HubSpot Pro offers all the features from Starter, plus marketing automation, smart content, and advanced analytics. This level supports growing teams with up to 1000 static pages and a full suite of omnichannel marketing tools.
3. HubSpot Enterprise: HubSpot Enterprise starts at $3,200 per month and includes sophisticated features like custom objects, account partitioning, and adaptive testing. This tier removes static page limitations and includes enhanced security features with dedicated support channels.

Once you’ve selected the right tier for your business, you’re ready to move to step two. 

Step #2: Select Your HubSpot Implementation Partner

If you want to nail your implementation and website build with HubSpot, you don’t want to try to go it alone. Instead, you need the right implementation partner. But how can you find the best partner for your brand?

First, you’ll want to check out the certification level of the partners you’re considering. Partner certification levels reflect increasing expertise and proven client success. 

Agencies progress through levels based on client outcomes and platform proficiency. Diamond partners, like Lean Labs, demonstrate extensive implementation success and advanced technical expertise. Elite partners represent the top global performers in the ecosystem.

Your HubSpot partner will migrate data from your existing solutions, integrate your tool stack together, provide technical support and training, and more. They are your right-hand resource throughout the entirety of your HubSpot implementation, so you need to ensure you choose your partner wisely.

Successful implementation of an advanced tool like HubSpot requires a partner with deep technical knowledge, relevant industry experience, and robust support infrastructure. Before selecting your partner, consider their integration expertise, training methodology, and track record with similar businesses.

Related Read: Ask These 6 Questions Before Hiring a HubSpot Onboarding Agency (+ How To Find a HubSpot Partner)

Step #3: Set Up Your Domain

Working with your partner, you’ll now set up your domain and prepare to build your website on HubSpot. 

Domain configuration with HubSpot requires precise DNS record setup, including CNAME records for subdomains and A records for root domains. The process involves careful TXT record configuration for domain verification and proper MX record setup to maintain email services.

SSL implementation happens automatically through HubSpot's systems but requires domain validation and security header configuration. A thorough mixed content scan ensures secure content delivery across your site. This process can feel overwhelming, but again, if you’ve selected an advanced technical partner like Lean Labs, you can breeze through these steps without stress. 

SEO tends to dip during a new site launch. If you want to preserve your domain authority during migration, you need to pay careful attention to 301 redirect mapping, maintain URL structure, and migrate proper metadata. 

Step #4: Design and Develop Your Website

Next, you need to design and develop your website. When it comes to themes on HubSpot, you have no shortage of options. You can choose from marketplace themes ($200-2000) to fully custom solutions ($10000+). Sprocket Rocket offers a full suite of themes that let you create a codeless, modular site if that is an option you want to explore.  

One important consideration is that you need to plan for a mobile-first audience. Pay attention to responsible breakpoints, touch-friendly navigation, and adapt your content hierarchy to this mobile-first viewpoint. 

Related Read: Modular Web Design: How We Build Websites That Convert

Then, you’ll want to optimize performance using tactics like image compression, strategic module lazy loading, and proper CSS/JS minification. Implementing browser caching and optimizing load sequences ensures optimal site performance.

If you select a technical partner for your implementation, like Lean Labs, your onboarding partner will offer options and packages to help you through every stage of your website build. 

Step #5: Conduct QC and Launch

Once you’ve chosen your package and partner, migrated your data, set up your domain, and designed your site, you’re ready for the final step: final quality control and launch!

Pre-launch quality control involves comprehensive technical SEO auditing, including meta tag verification and schema markup validation. You should review all your content for brand consistency, check site elements for accessibility, and test any interactive elements like buttons or hover effects. 

Launch day requires careful orchestration of DNS cutover, SSL verification, and content deployment. But your job isn’t done then! 

Post-launch, you need to regularly monitor performance metrics and user behavior, gathering the data you need to optimize conversions. You should also regularly review your error logs to ensure your site is running smoothly for all users.  

Building a Website with HubSpot: The Easy Way

Is building a website on HubSpot right for your business? If you operate a startup, small business, or scaling company, the answer might just be “yes.”

When implemented correctly, HubSpot's advanced suite of tools offers the functional, scalable tech stack you need to succeed. But to get the most from your HubSpot environment, you need the right implementation partner. 

Lean Labs offers proven expertise in maximizing HubSpot's potential. Our team specializes in creating high-converting websites that drive measurable business results. As HubSpot Diamond Partners, we understand how to leverage the platform's capabilities for maximum ROI.

Ready to transform your digital presence? Schedule a consultation for your custom HubSpot website roadmap.