The Top 14 HubSpot Competitors and Alternatives

HubSpot Competitors: An Overview

Before diving into the details of each HubSpot competitor, let's take a high-level look at the top alternatives you might explore when considering a CRM outside the HubSpot ecosystem.

1. Salesforce

• Best for: Enterprise businesses requiring extensive customization
• Key features: Advanced CRM, multi-channel marketing automation, AI-powered analytics, AppExchange ecosystem
• Pricing: $25 to $500+ per user/month, plus implementation costs
  
  

2. ActiveCampaign

• Best for: Businesses focusing on advanced email automation and customer experience
• Key features: Email marketing, marketing automation, sales automation, CRM, AI-powered features
• Pricing: $29 to $259+ per month based on contacts
  
  

3. Freshsales

• Best for: Sales-focused teams needing affordable CRM functionality
• Key features: Contact management, deal tracking, AI-based lead scoring, mobile app
• Pricing: $29 to $119 per user/month
  
  

4. Marketo

• Best for: Mid-level to enterprise-level companies aligning prospect engagement with business goals
• Key features: Lead management, email marketing, content personalization, analytics, ABM
• Pricing: $1,195 to $4,195+ per month
  
  

5. EngageBay

• Best for: Small businesses needing comprehensive marketing and sales tools at affordable prices
• Key features: CRM, marketing automation, live chat, help desk, appointment scheduling
• Pricing: Free plan available; paid plans $14.99 to $99.99 per user/month
  
  

6. Zoho CRM

• Best for: Budget-conscious businesses seeking customizable CRM
• Key features: Deal management, workflow automation, analytics, social media integration
• Pricing: $20 to $100 per user/month
  
  

7. GetResponse

• Best for: Businesses focused on conversion optimization and e-commerce
• Key features: Email marketing, marketing automation, landing pages, webinars, conversion funnels
• Pricing: $19 to $119+ per month based on contacts
  
  

8. Pipedrive

• Best for: Sales teams needing visual pipeline management
• Key features: Deal tracking, communication tracking, mobile app, workflow automation
• Pricing: $15 to $99 per user/month
  
  

9. Brevo (formerly Sendinblue)

• Best for: Businesses sending both marketing and transactional emails
• Key features: Email marketing, SMS marketing, CRM, landing pages, chat, marketing automation
• Pricing: Free plan available; paid plans $25 to $99+ per month
  
  

10. Omnisend

• Best for: E-commerce businesses focused on omnichannel marketing
• Key features: Email marketing, SMS, push notifications, retargeting, pre-built automation workflows
• Pricing: Free plan available; paid plans $16 to $99+ per month
  
  

11. Keap (formerly Infusionsoft)

• Best for: Small businesses needing CRM and marketing automation for e-commerce
• Key features: CRM, invoicing, payment processing, marketing automation, campaign builder
• Pricing: $159 to $379 per month for 1,500 contacts
  
  

12. Microsoft Dynamics 365

• Best for: Organizations already fully invested in the Microsoft ecosystem
• Key features: CRM, marketing, customer service, field service, unified customer data
• Pricing: $65 to $190+ per user/month
  
  

13. Drip

• Best for: E-commerce businesses needing specialized automation
• Key features: eCommerce CRM, personalization, pre-built workflows, revenue attribution
• Pricing: $39 to $159+ per month based on contacts
  
  

14. Ontraport

• Best for: Entrepreneurs and small businesses, especially in niche markets
• Key features: Contact management, e-commerce tools, membership sites, affiliate management
• Pricing: $79 to $497+ per month based on contacts and users
  
  

15. Monday Sales CRM

• Best for: Teams using Monday.com for project management
• Key features: Visual sales pipeline, lead management, integration with Monday.com ecosystem
• Pricing: $10 to $32+ per user/month, plus core platform costs

Top 15 HubSpot Competitors and Alternatives of 2025

1. Salesforce

As a HubSpot competitor, Salesforce is the undisputed CRM market leader with approximately 23% market share. Companies already using Salesforce's extensive ecosystem might find it natural to implement their Marketing Cloud for automation capabilities.

Salesforce offers comprehensive marketing automation capabilities through its various "clouds"—Marketing Cloud, Sales Cloud, Service Cloud, and more—making it a powerful, if complex, solution.

PROS

• Unmatched customization capabilities for enterprise needs
• Powerful AI through Einstein and Agentforce that enhances predictive analytics
• Extensive AppExchange with 5,000+ integrated applications
• Advanced reporting and analytics capabilities
• Robust security and compliance features
  
  

CONS

• Significant implementation costs and complexity (typically $40,000-$100,000+)
• Steep learning curve requiring specialized knowledge
• Premium features only available at higher price tiers
• Integration between clouds can be challenging
• No built-in CMS option
• True ROI may take months or years to realize
  
  

PRICE

Salesforce offers tiered pricing with different features:

• Essentials: $25/user/month (limited to 10 users)
• Professional: $80/user/month
• Enterprise: $165/user/month
• Unlimited: $330/user/month
• Einstein 1 Sales: $500/user/month

Additional products like Marketing Cloud, Commerce Cloud, and Service Cloud are priced separately, creating a complex pricing structure that can quickly escalate costs.

BEST FOR: Enterprise and upper mid-market companies with the resources to maximize Salesforce's potential. 

2. ActiveCampaign

ActiveCampaign has emerged as a powerful alternative to HubSpot, especially for businesses focused on customer experience automation. Their platform combines email marketing, marketing automation, sales automation, and CRM capabilities in an intuitive interface.

PROS

• Best-in-class email marketing automation capabilities
• Intuitive visual automation builder with 850+ pre-built automations
• Excellent deliverability rates consistently above 95%
• Strong CRM integration with sales automation
• Advanced segmentation and personalization
• AI-powered features for predictive sending and content optimization
• Transparent pricing with no hidden fees
  
  

CONS

• Landing page builder less robust than dedicated tools
• CRM features not as extensive as HubSpot's
• Less comprehensive reporting compared to enterprise solutions
• No website hosting or content management system
  
  

PRICE

ActiveCampaign prices based on contacts and features:

• Plus: $29/month (1,000 contacts)
• Professional: $149/month (1,000 contacts)
• Enterprise: $259/month (1,000 contacts)
• Pricing scales with contact count
  
  

BEST FOR: Small to mid-sized businesses that prioritize marketing automation and email marketing excellence. Particularly good for eCommerce, B2B companies, and businesses with complex customer journeys.

3. Freshsales

Freshsales (part of the Freshworks suite) has gained popularity as an affordable, user-friendly CRM for sales-focused teams. Their platform offers a clean interface with AI-powered features to enhance sales productivity.

PROS

• Intuitive interface with minimal learning curve
• Built-in phone, email, and messaging capabilities
• AI-powered lead scoring and contact enrichment
• Visual sales pipeline management
• Mobile app for on-the-go sales management
• Seamless integration with other Freshworks products
  
  

CONS

• Limited marketing automation capabilities compared to HubSpot
• Fewer third-party integrations than market leaders
• Reporting not as robust on lower-tier plans
• No native content management or website tools
  
  

PRICE

Freshsales offers per-user pricing:

• Growth: $29/user/month
• Pro: $69/user/month
• Enterprise: $119/user/month
• Additional charge for sales intelligence features
  
  

BEST FOR: Sales-driven organizations looking for an affordable, easy-to-adopt CRM solution without extensive marketing needs. Ideal for small to mid-sized B2B companies.

4. Marketo (Adobe Marketing Cloud)

Now part of Adobe Experience Cloud, Marketo remains a leading enterprise marketing automation platform. It offers sophisticated capabilities for companies with complex marketing needs, particularly in the B2B space.

PROS

• Powerful lead management and nurturing capabilities
• Advanced segmentation and targeting options
• Robust reporting and analytics
• Strong integration with Adobe's creative and analytics tools
• Extensive API capabilities for custom integrations
• Strong account-based marketing (ABM) features
  
  

CONS

• Steep learning curve with complex interface
• Requires technical expertise to maximize value
• Limited CRM capabilities (often paired with Salesforce)
• Higher price point than many competitors
• Implementation typically requires specialized consultants
  
  

PRICE

While Adobe doesn't publicly list prices, industry reports indicate:

• Select: $1,195/month
• Prime: $2,195/month
• Ultimate: $4,195+/month
• Additional costs for implementation and services
  
  

BEST FOR: Mid-market to enterprise organizations with complex marketing needs and dedicated marketing operations teams. 

5. EngageBay

EngageBay has positioned itself as an affordable all-in-one marketing, sales, and service platform specifically targeting small businesses. It offers many HubSpot-like features at a lower price point. 

PROS

• Comprehensive marketing, sales, and service tools in one platform
• Visual workflow automation builder
• Landing page builder, web forms, and email marketing
• Integrated helpdesk and live chat capabilities
• Free plan with basic CRM features
  
  

CONS

• Less intuitive interface than some competitors
• Fewer integrations than established platforms
• Limited customization capabilities
• Customer support primarily through email
• Less established brand with smaller user community
  
  

PRICE

EngageBay offers all-in-one pricing or separate modules:

• Free: Basic CRM with limited features
• Basic: $14.99/user/month
• Growth: $49.99/user/month
• Pro: $99.99/user/month
• Discounts available for annual payment
  
  

BEST FOR: Small businesses and startups looking for comprehensive marketing and sales tools without the premium price tag. Particularly good for service-based businesses with limited technical resources.

6. Zoho CRM

Zoho CRM is part of the broader Zoho ecosystem of business applications. It offers a capable CRM with expanding marketing automation features, particularly attractive to budget-conscious businesses.

PROS

• Clean, customizable interface
• Strong mobile application
• AI assistant (Zia) for predictive sales insights
• Extensive integration with Zoho's 40+ business applications
• Blueprint feature for building custom processes
• Gamification features to motivate sales teams
  
  

CONS

• Marketing automation requires separate Zoho Marketing Automation
• Less intuitive than some competitors
• Advanced features require multiple Zoho products
• Limited third-party integrations compared to market leaders
• Support response times can be slow on lower-tier plans
  
  

PRICE

Zoho CRM pricing is per user:

• Standard: $20/user/month
• Professional: $35/user/month
• Enterprise: $50/user/month
• Ultimate: $100/user/month
• Zoho Marketing Automation starts at $25/month additional
  
  

BEST FOR: Small to mid-sized businesses already using or considering other Zoho products. Particularly strong for international businesses due to multilingual support and global data centers.

7. GetResponse

GetResponse has evolved from an email marketing tool to a comprehensive marketing platform with automation, landing pages, webinars, and conversion funnels. Their focus on conversion optimization makes them particularly relevant for eCommerce businesses.

PROS

• Intuitive email marketing with strong deliverability
• Powerful conversion funnel feature for eCommerce
• Comprehensive webinar marketing capabilities
• AI-powered content and subject line optimization
• Visual automation workflow builder
  
  

CONS

• CRM features less robust than dedicated CRMs
• Limited customization for larger enterprises
• Reporting not as comprehensive as enterprise solutions
• Mobile app lacks some desktop functionality
  
  

PRICE

GetResponse pricing is based on list size and features:

• Email Marketing: $19/month (1,000 contacts)
• Marketing Automation: $59/month (1,000 contacts)
• Ecommerce Marketing: $119/month (1,000 contacts)
  
  

BEST FOR: Small to mid-sized businesses focused on email marketing, eCommerce, and webinar marketing. Particularly strong for online businesses with conversion-focused marketing strategies.

8. Pipedrive

Pipedrive is a sales-focused CRM designed with simplicity and visual pipeline management in mind. Its intuitive interface and focus on driving the sales process forward have made it popular with sales teams worldwide.

PROS

• Highly visual, drag-and-drop pipeline management
• Sales-focused design that sales teams love
• AI-powered sales assistant and forecasting
• Email integration with tracking and templates
• Strong mobile app for sales on the go
• Customizable fields and workflows
  
  

CONS

• Limited marketing automation capabilities
• No native website or landing page tools
• Reporting less comprehensive than full-suite platforms
• Less suitable for complex, multi-departmental needs
• Limited customer service functionality
  
  

PRICE

Pipedrive offers tiered pricing per user:

• Essential: $15/user/month
• Advanced: $29/user/month
• Professional: $59/user/month
• Enterprise: $99/user/month
• Additional features available as add-ons
  
  

BEST FOR: Sales-driven organizations that need visual pipeline management without complex marketing requirements. Particularly strong for B2B sales teams with defined sales processes.

9. Brevo (formerly Sendinblue)

Rebranded from Sendinblue, Brevo has positioned itself as an affordable marketing platform focusing on email marketing, SMS, and marketing automation. Their pricing model based on email volume rather than contacts makes them attractive for businesses with large contact databases.

PROS

• Unlimited contacts on all plans
• Strong transactional email capabilities
• Combined SMS and email marketing
• Intuitive automation workflow builder
• AI-powered send-time optimization
• Clean, modern interface
• Landing page and signup form builder
  
  

CONS

• CRM features more basic than dedicated CRMs
• Limited customization for complex scenarios
• Fewer integrations than market leaders
• No website hosting or content management
  
  

PRICE

Brevo offers simplified pricing:

• Free: Up to 300 emails per day
• Starter: $25/month (20,000 emails)
• Business: $65/month (100,000 emails)
• Enterprise: Custom pricing
• SMS credits purchased separately
  
  

BEST FOR: Small to mid-sized businesses that need both marketing and transactional email capabilities. Particularly valuable for companies with large contact databases but moderate email volume.

10. Omnisend

Omnisend has established itself as the go-to marketing automation platform for eCommerce businesses. With deep integrations into shopping platforms and pre-built workflows specifically for online retail, it offers specialized capabilities for e-commerce marketing.

PROS

• Deep integration with major eCommerce platforms
• Pre-built automation workflows for cart abandonment, welcome series, etc.
• Product recommendation blocks in emails
• SMS, email, push notifications, and Facebook/Google retargeting
• Revenue attribution reporting
• AI-powered send-time optimization
  
  

CONS

• Limited use outside of e-commerce businesses
• Less robust general CRM capabilities
• Fewer integrations with business software beyond eCommerce
• No website hosting or content management
  
  

PRICE

Omnisend offers contact-based pricing:

• Free: Up to 250 contacts
• Standard: $16/month (500 contacts)
• Pro: $99/month (1,500 contacts)
• Enterprise: Custom pricing
• Pricing scales with contact count
  
  

BEST FOR: E-commerce businesses using platforms like Shopify, WooCommerce, or Magento. Particularly valuable for online retailers focused on omnichannel marketing across email, SMS, and web channels.

11. Keap (formerly Infusionsoft)

Keap, previously known as Infusionsoft, focuses on small business automation combining CRM, marketing automation, and eCommerce capabilities. Their platform is designed to automate sales and marketing processes for service-based businesses.

PROS

• All-in-one sales and marketing platform
• Strong automation capabilities with visual campaign builder
• Native payment processing and invoicing
• Customer portal for billing and appointments
• Mobile app with offline capabilities
• Appointment scheduling and management
  
  

CONS

• Steeper learning curve than some alternatives
• Interface not as modern as newer platforms
• Limited customization without technical expertise
• Can be expensive for small businesses when accounting for implementation
  
  

PRICE

Keap's pricing has simplified in recent years:

• Pro: $159/month (1,500 contacts, 2 users)
• Max: $229/month (2,500 contacts, 3 users)
• Max Classic: $379/month (2,500 contacts, 5 users)
• Additional users and contacts increase pricing
  
  

BEST FOR: Small service-based businesses that need combined CRM, marketing automation, and payment processing. Particularly valuable for coaches, consultants, and professional service providers.

12. Microsoft Dynamics 365

Microsoft Dynamics 365 combines CRM and ERP capabilities with deep integration into the Microsoft ecosystem. For organizations already invested in Microsoft products, it offers powerful capabilities with familiar interfaces.

PROS

• Seamless integration with Microsoft 365, Teams, and Power Platform
• Comprehensive capabilities across sales, marketing, service, and operations
• AI-powered insights and assistance
• Strong security and compliance features
• Extensive customization through Power Platform
• Advanced analytics through Power BI integration
  
  

CONS

• Complex implementation requiring specialized partners
• Steeper learning curve than more focused solutions
• Higher total cost when considering implementation
• Less intuitive for marketing teams than dedicated platforms
• Requires commitment to Microsoft ecosystem
  
  

PRICE

Microsoft Dynamics 365 offers modular pricing:

• Sales Professional: $65/user/month
• Sales Enterprise: $95/user/month
• Marketing: Starts at $1,500/month for 10,000 contacts
• Customer Service Professional: $50/user/month
• Customer Service Enterprise: $95/user/month
• Additional modules priced separately
  
  

BEST FOR: Mid-market and enterprise organizations already invested in the Microsoft ecosystem. Particularly valuable for businesses needing combined CRM, ERP, and operational capabilities.

13. Drip

Drip has established itself as a specialized e-commerce CRM and marketing automation platform. Their focus on revenue attribution and personalization has made them popular with online retailers seeking growth.

PROS

• Purpose-built for e-commerce businesses
• Advanced segmentation based on customer behavior
• Visual workflow builder for automation
• Revenue attribution across channels
• Pre-built playbooks for common e-commerce scenarios
• Strong integration with major shopping platforms
• Personalized product recommendations
  
  

CONS

• Limited use cases outside of eCommerce
• Less comprehensive CRM features for general business use
• No website hosting or content management
• Advanced features require technical knowledge
  
  

PRICE

Drip prices based on contact count:

• Starting at $39/month for up to 2,500 contacts
• $89/month for up to 5,000 contacts
• $159/month for up to 10,000 contacts
• Custom pricing for larger lists
  
  

BEST FOR: E-commerce businesses focused on personalized customer experiences and revenue growth. Particularly valuable for direct-to-consumer brands using data-driven marketing strategies.

14. Ontraport

Ontraport offers a comprehensive platform for small businesses combining CRM, marketing automation, e-commerce, and membership site capabilities. Their focus on entrepreneurs and small businesses has created a loyal following.

PROS

• All-in-one platform for entrepreneurs
• Visual campaign builder with performance metrics
• Membership site and course delivery functionality
• Native payment processing and subscription management
• Affiliate management system
• Postcard marketing automation
• Strong reporting with UTM tracking
  
  

CONS

• Interface not as modern as some competitors
• Learning curve can be steep for beginners
• Limited enterprise-level features
• Fewer third-party integrations than market leaders
• Higher starting price than some alternatives
  
  

PRICE

Ontraport offers tiered pricing based on contacts and users:

• Basic: $79/month (1,000 contacts, 1 user)
• Plus: $147/month (2,500 contacts, 2 users)
• Pro: $297/month (10,000 contacts, 3 users)
• Enterprise: $497/month (20,000 contacts, 5 users)
  
  

BEST FOR: Entrepreneurs, coaches, and small businesses that need combined marketing, sales, and membership capabilities. Particularly valuable for information product sellers and membership site operators.

15. Monday Sales CRM

Monday.com, known for its work management platform, has expanded into CRM with Monday Sales CRM. It offers a visual, customizable approach to sales management with deep integration into the Monday ecosystem.

PROS

• Highly visual, customizable interface
• Seamless integration with Monday work management
• Flexible pipeline and process management
• Strong collaboration features for sales and marketing alignment
• Easy to adapt to various sales methodologies
• Automation capabilities for routine tasks
  
  

CONS

• Marketing automation features less developed
• Newer to the CRM market with evolving capabilities
• Requires Monday.com core platform subscription
• Limited advanced sales features compared to dedicated CRMs
• No website or landing page functionality
  
  

PRICE

Monday Sales CRM pricing is in addition to core platform costs:

• Basic: $10/user/month
• Standard: $14/user/month
• Pro: $24/user/month
• Enterprise: $32+/user/month
• Core Monday.com platform starts at $8/user/month
  
  

BEST FOR: Organizations already using Monday.com for project management that want a seamlessly integrated CRM. Particularly valuable for teams with visual workflow preferences and collaborative sales processes.

What About HubSpot?

It's no secret that we're big fans of HubSpot, and that's simply because the software has consistently delivered remarkable results for our clients. In fact, we've turned down free software from newer automation providers who wanted our endorsement in exchange for their product.

For the sake of completeness, here's our breakdown of HubSpot:

PROS

• True all-in-one platform (CRM, Marketing, Sales, Service, CMS, Operations)
• Intuitive interface with minimal learning curve
• Seamless integration between all hubs
• Powerful free CRM with generous limits
• Comprehensive content management system with website hosting
• Extensive marketplace of integrations and certified partners
• Strong community and educational resources
• Consistent innovation with new features
  
  

Related Read: Building a Website with HubSpot: 10 Steps to Success

CONS

• Significant price jumps between tiers
• Most advanced features reserved for Professional and Enterprise tiers
• Can be expensive for small businesses needing advanced features
• Some specialized tools may not be as powerful as dedicated solutions
  
  

PRICE

HubSpot offers both individual hubs and bundles:

Individual Hubs:

• Marketing Hub: Starter ($45/month), Professional ($890/month), Enterprise ($3,600/month)
• Sales Hub: Starter ($45/month), Professional ($450/month), Enterprise ($1,500/month)
• Service Hub: Starter ($45/month), Professional ($450/month), Enterprise ($1,500/month)
• CMS Hub: Starter ($25/month), Professional ($400/month), Enterprise ($1,200/month)
• Operations Hub: Starter ($45/month), Professional ($720/month), Enterprise ($2,000/month)

Related Read: HubSpot for Startups: Is It Worth the $? (+ How To Get The Best ROI)

Bundles:

• CRM Suite Starter: $30/month (saves 25%)
• CRM Suite Professional: $1,600/month (saves 25%)
• CRM Suite Enterprise: $5,000/month (saves 35%)
• Free CRM: Unlimited users, 1,000,000 contacts, basic sales, marketing, and service tools

BEST FOR: Businesses that want a unified platform for marketing, sales, and service without data silos. Particularly valuable for content-driven organizations focused on inbound methodology, where the seamless integration between website, marketing, and sales drives significant ROI.

How We Can Help You Save on HubSpot

While HubSpot initially seems expensive, the level of efficiency your company gains from having an all-in-one growth stack far outweighs the platform cost. HubSpot isn't just marketing automation—it's a comprehensive productivity tool that can transform your entire customer acquisition and retention process.

As a Diamond HubSpot Partner, we can help you:

1. Save up to 60% on your first year of HubSpot through partner discounts
2. Implement HubSpot properly to maximize ROI from day one
3. Migrate from other platforms with minimal disruption
4. Train your team to leverage HubSpot's full capabilities
5. Develop growth strategies that take advantage of HubSpot's unique features

At the end of the day, HubSpot is the only growth stack that can run your digital marketing, connect to sales, and host your website. It's the only tool on this list that allows you to build your brand experience while seamlessly integrating with your sales pipeline and opportunity management. The only tool that enables all these key growth activities with unified data and reporting in one system.

Choosing The Right Marketing Automation Software

As you can see, when it comes to choosing marketing automation software, the options are plentiful. The key is choosing a solution that is both within your budget and contains the features you most value.

For example, if you know your team lacks tech savvy, choosing a provider with a solid reputation for A+ customer support is probably a good idea. Additionally, make sure you have a clear understanding of your marketing goals and a strong strategy in place before putting down your credit card.

You don't want to pay for more features than you need any more than you want to cobble together solutions for missing capabilities. Remember, no matter which option you choose, marketing automation software is not a magic wand — it's a tool that is only as effective as the plan behind it.

Learn how to save up to 60% off of your first year of HubSpot. Get our HubSpot Savings Guide.