Using marketing to earn the love of your prospects can have a tremendous impact on your business. You give rise to a movement of brand evangelists and advocates who will help you grow.

From producing a stellar marketing offer, through promoting it on your channels, to measuring its impact, this ebook will teach you how to piece together the main components of a holistic marketing campaign.

Most importantly, you know how to make each of these components valuable, consistent and timely--all prerequisites for creating marketing that your prospects will love.

By reading this ebook you'll learn:

• How to develop compelling marketing offers
• How to drive visits to your offers and convert them into leads successfully
• Ways to nurture leads and make them more qualified
• What metrics to track to evaluate performance