Your Marketing Maturity Score

Action Required

Build your foundation. Get clear on your company's purpose and the problems it solves. Talk to buyers ASAP. Focus on documenting results to show your brand's ability to solve costly problems.

See Where You Excel & Where
You’re Losing Ground

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2 / 3

Message Maturity

Verdict: ⚠️ MEDIOCRE: Fails to Stand Out

Invest in a messaging overhaul. Analyze Sales Calls to understand what resonates and refine your unique value proposition. Focus on creating a “Magnetic Message” that clearly communicates how you’re different and why buyers should choose you. Run split tests until it’s highly compelling and memorable.

💡 Need help to improve your message maturity? Get in touch

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1 / 3

Reputation Maturity

Verdict: 🚨 NOT FOUND: Invisible to Buyers

Start building credibility by getting listed on relevant review platforms. Gather high-quality testimonials and case studies. Ensure each testimonial is compelling and speaks to the buyer's pain points, decision process, and the results they received. Use new reviews as proof points in marketing.

💡 Need help to improve your reputation maturity? Get in touch

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2 / 3

Pre-sales Conversions

Verdict: ⚠️ MEETING BENCHMARKS: Decent Conversions

Refine your sales funnel to boost conversion rates. Focus on high-performing channels, improve lead nurturing with personalized follow-ups, and address common objections. Implement upsell and cross-sell tactics to maximize conversion value.

💡 Need help to improve your pre-sales conversions? Get in touch

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1 / 3

Unit Economics

Verdict: 🚨 NOT TRACKING: No Data, Flying Blind

Start tracking critical metrics: Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Return on Marketing Spend (ROMS). Implement analytics tools to gather data and regularly analyze costs vs. revenue. Make data-driven adjustments to improve profitability.

💡 Need help to improve your unit economics? Get in touch

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1 / 3

Search Maturity

Verdict: 🚨 NOT EASILY FOUND: Lost in Search

Perform keyword research to identify high-intent search terms relevant to your business. Start an SEO strategy to target these keywords, optimize website pages, create valuable content, and build backlinks to improve visibility.

💡 Need help to improve your search maturity? Get in touch

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1 / 3

Social Maturity

Verdict: 🚨 ABSENT / LOW CREDIBILITY: Little Influence, Lacks Trust

Establish a consistent presence on a high-impact social platform where your audience is active. Share educational and engaging content that addresses customer pain points, and create a content calendar to ensure regular posting. Use paid social ads to boost initial visibility and gain followers.

💡 Need help to improve your social maturity? Get in touch