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Message Maturity

How effectively you communicate your unique value.

MARGINALWeak & Wasting Money

MEDIOCREFails to Stand Out

MAGNETICClear, Compelling & Converting

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Reputation Maturity

How visible and trusted your brand is, based on reviews, testimonials, and market perception.

NOT FOUNDInvisible to Buyers

HAS 5 STAR RATINGSCredible, but Not Category Leader

5 STAR LEADERTop-Rated Trust Leader

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Pre-sales Conversions

How efficiently you turn leads into paying customers.

MISSING BENCMARKSLeaking Leads

MEETING BENCHMARKSDecent Conversions

BEATING BENCHMARKSHigh Conversions & High ROI

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Unit Economics

How well you track and optimize core profitability metrics like CAC (Cost to Acquire a Customer) and LTV (Customer Lifetime Value).

NOT TRACKINGNo Data, Flying Blind

WEAK LTV:CAC & ROMSLeaving $$ on the Table

SCALABLE METRICSProfitable LTV, CAC & ROMS

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Search Maturity

How well your brand ranks on search engines for relevant keywords.

NOT EASILY FOUNDLost in Search

SOMEWHAT RANKINGShowing Up, but Missing Out

DOMINANTTop Ranked & Seen

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Social Maturity

How credible and engaging your brand is on social platforms.

ABSENT / LOW CREDIBILITYLittle Influence, Lacks Trust

TRUSTED GUIDECredible & Growing

CHANNEL LEADERLeading Voice

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