Case Studies

Exit Five

Exit Five, created by Dave Gerhardt, is the community for B2B marketing professionals who want to build a successful career.

What We Did:
Growth Strategy
Design
Development
Lead Generation

Lean Labs was brought in to design and build the first iteration of the Exit Five website.

From the initial 1-page MVP website to the full website, we worked with Dave to craft content, flush out design aesthetic, and give Exit Five it’s first digital home.

Client Story

Introduction

It started with a question... How can you promote and highlight back-end website functionality using just a demo site?

HubSpot posed this question to our team in 2021. In the following weeks, we worked closely with HubSpot to create two demo sites: One that would highlight the features and functionality of HubSpot CMS Starter, and one designed to show off all the goodies in HubSpot CMS Enterprise.

So, how did it go? Let’s take a closer look at what we did, why we did it, and what we learned from the experience.

The Origin Story

At Lean Labs, we're a fan of HubSpot. In fact, when it comes to web projects, we refuse to use anything else. Why? Because HubSpot's tools are so powerful, they'll absolutely destroy your website standards.

We've been a HubSpot partner for a long time, so when they approached us and asked us to build two websites to help them show off the features we already know and love, we jumped at the opportunity.

The Problem

We've been a HubSpot partner for a long time, so when they approached us and asked us to build two websites to help them show off the features we already know and love, we jumped at the opportunity.

The Solution

We've been a HubSpot partner for a long time, so when they approached us and asked us to build two websites to help them show off the features we already know and love, we jumped at the opportunity.

"I've become a big fan of Lean Labs. They are super easy to work with. They totally get the world I'm in, as it relates to marketing, B2B and SaaS. I couldn't recommend them enough..."