Case Studies

HighByte

HighByte is a fast-growing B2B SaaS company. Their innovative software platform helps industrial companies unlock value from their machine data by standardizing and organizing it for better operational insights.

What We Did:
Growth Strategy
Design
Development
Magnetic Messaging

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Project Overview

HighByte’s business is all about making complex industrial data usable, so manufacturers can make smarter, faster decisions. But while they were transforming the industry, their website was stuck in the past.

With 70% of their marketing pipeline coming through the site, the outdated design, messy SEO, and hard-to-manage backend were all holding them back. HighByte needed more than just a fresh coat of paint—they needed a performance upgrade. So, they looked for a partner who’d dig deep to help them build a high-powered site.

That’s where Lean Labs came in.

Project Goals

Our mission with HighByte’s site was threefold:

Performance Boost – Amp up site speed, SEO, and user experience to attract and keep the right visitors.
Clearer Brand Messaging – Make it easy for visitors to “get” HighByte right away, showcasing them as a trusted authority.
Improved Buyer Journey – Map out a smooth buyer journey that nudges visitors towards becoming leads.

KPIs

Bounce & Exit Rates: Lower these on high-intent pages to keep visitors engaged.

Lead Submissions: Bring in more leads from optimized landing pages.

Challenge

HighByte’s website overhaul had specific requirements: a backend capable of handling frequent updates, seamless integration with product pages, and robust support for an account center and knowledge base.

Marketing, product, and R&D teams all needed to align for a cohesive launch—on a tight timeline and budget.

Solution

Lean Labs re-engineered HighByte’s website to support growth. The new site launched with an immediate lift in performance, boosting their website grader score from 66 to 85.

The streamlined design and optimized buyer journey communicate HighByte’s value clearly and confidently, giving their team a website they’re proud to share.

90-Day Results

35% increase in organic traffic site-wide.
Contacts are up 34% YoY.
31% bounce rate drop YoY.
New visitor sessions up 47%.

“Lean Labs more than delivered ... they partnered closely with us to tackle a huge project ... building & launching more than 100 landing pages, and 200 unique website pages. Their team was responsive & they really nailed our vision.”