Case Studies

Virtru

Virtru provides data-centric security solutions empowering companies to control access to data shared via email, files and apps.

What We Did:
Growth Strategy
Design
Development
Lead Generation

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Lean Labs was hired to redesign their website to stand out in their industry and convert traffic.

We were also tasked with migrating numerous website and landing pages and creating a HubDB-driven resource center.

Client Story

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Introduction

How can you build a site that boosts a brand’s online presence and improves user experience… in more than one language?

Virtru came to our team with this question, looking to launch a new site with dynamic, multi-language pages. Over the next three months, we worked with them to launch hundreds of landing pages and other unique site pages, all targeted toward their broad and multi-lingual audience.

How did it go? Let’s take a look.

The Origin Story

Virtru is one of the leading providers of data protection and privacy solutions. They’re experts in encryption and data governance, but they needed to call on an outside expert for digital marketing and website development.

When they decided to migrate to HubSpot CMS, they knew they needed the right partner to make the transition smooth and get maximum ROI from their new site.

They saw Lean Labs’ extensive growth marketing experience and role as a Diamond Solutions Partner with HubSpot and decided to put their faith in us to get their site launched the right way.

The Problem

Virtru wanted to completely revamp their digital brand. They invested in HubSpot’s CMS Hub and wanted to use it to maximum impact, improving brand visibility and user engagement, all while helping them expand into an international market.

No small feat!

Lean Labs was up for the challenge! Our expertise in digital branding, website development, and large-scale projects — not to mention our extensive HubSpot experience — made us the perfect fit for Virtru’s needs.

The Solution

Lean Labs delivered a fully modular, scalable website that met all of Virtru's requirements, including multi-language support through dynamic page generation with HubDB.

The new website is fully modular, allowing Virtru to easily plan and launch new pages and campaigns independently after our engagement with them was over.

In the end, Virtru was able to launch their new website quickly and efficiently, grow their online presence and broaden their audience to include new languages and countries.

“Lean Labs more than delivered ... they partnered closely with us to tackle a huge project ... building & launching more than 100 landing pages, and 200 unique website pages. Their team was responsive & they really nailed our vision.”